Automatic reminders and messages on Telegram
A forgotten appointment is an empty chair. Makastam automatically sends clients who connect to Telegram their booking confirmation, a reminder before the appointment and other updates. Messages go from the Makastam Telegram bot, so you don't set up a bot or an account of your own, and there's no charge per message.
Which messages go out on their own?
- Booking confirmation: as soon as the appointment is made, with the time and stylist.
- Appointment reminder: as many hours before the appointment as you choose, once per appointment.
- Receipt link: when the ticket is closed, a link to the client's receipt.
- We miss you: for clients who haven't been in for the number of days you set.
- Birthday: for clients with a date of birth on their profile, once a year.
- Balance reminder: a friendly weekly note for clients with something on their tab.
- Google review request: a short thank-you a few hours after the ticket is closed (you choose how long), with your salon's Google review link and a request to leave a review if the client was happy. You switch it on in settings; it only goes out during the day, and no more than once every three months to the same client.
Marketing-style messages (we miss you, birthday) only go to clients who have agreed to marketing messages, and only during daytime hours in your salon's local time. The same message is never sent twice for the same reason: each appointment gets one reminder, the birthday message goes once a year, and a client who had a balance reminder in the past week won't get another.
How does a client connect to Telegram?
A client only needs to connect once, and there are a few ways to offer the link: on your online booking page, in their receipt link, or with a personal link you create from their client profile. The client taps the link or scans the QR code with their phone, Telegram opens and they tap "Start". From then on, their messages arrive in Telegram. If they no longer want them, they type /stop in the chat.
Switch on Telegram
Turn on Telegram in the message settings. There's no bot to create and no token to copy.
Choose your messages
Pick which automatic messages to send and how many hours before the appointment the reminder goes out.
Edit the templates
Rewrite the wording in your own voice; the client's name, appointment time and stylist's name are filled in for you.
Send a test
Use the test button in the settings to see exactly how a message looks on your own phone.
Booking and chatting through Telegram
Telegram isn't only for outgoing messages. With your salon's Telegram booking link, clients can book directly in Telegram, see what's coming up under "My appointments" and cancel before the cut-off you've set. Anything they write to the bot lands in your salon's Inbox, where you can reply, link the chat to their client profile or turn it into an appointment. More on this: Online booking.
Updates for the salon owner too
Connect your own Telegram from your profile and new online bookings and the end-of-day summary reach you there as well. Inside the app there's also a notification bell, an alert for upcoming appointments and an optional sound, so reception doesn't miss a new booking.
What about WhatsApp?
Automatic sending by WhatsApp is coming soon. When it arrives, it will use your own WhatsApp Business (Meta) account to reach clients who aren't on Telegram, and you'll pay any message costs to Meta directly. Until then, Telegram is free and ready to use today.
In the meantime, the "Send via WhatsApp" buttons in the app let you pass on a single message by hand from your own phone.
Send your first reminder tonight.
Switch on Telegram in the settings and share the link with your clients.
Frequently asked questions
Do Telegram messages cost anything?
There's no charge per message: they go from the Makastam Telegram bot to clients who have connected, and you don't need your own bot or account. Automatic Telegram messages are included in the free trial and in every paid plan; see Pricing for the plans.
What if a client doesn't use Telegram?
They won't get automatic messages for now. Automatic sending by WhatsApp is coming soon; until then you can use the "Send via WhatsApp" button to pass a message on by hand from your own phone.
Can I change how far ahead the reminder is sent?
Yes. In the message settings you set the reminder time to suit the way your salon works.
What if a client doesn't want messages?
They type /stop in the Telegram chat. Marketing messages only go to clients who have agreed to receive them in the first place.
Related pages
- FeaturesOnline booking: a link, a QR code and TelegramYour own booking link, a QR code and booking via Telegram. Clients pick the service, the stylist and a free slot; the booking lands straight in your diary.
- GuidesReducing no-shows and late cancellationsPractical ways to cut no-shows and last-minute cancellations in your salon: reminder timing, clear confirmation, easy cancelling, booking rules and deposits.
- FeaturesClient profiles: every client's history in one placeColour formulas, notes, past tickets, last visit, no-shows and balances on one profile, plus a we-miss-you message for lapsed clients and a birthday greeting.
- IndustriesMakastam for beauty salonsBeauty salon software with online booking for long treatments, a diary per therapist, retail and stock, Telegram reminders and logins by role.